Test whether the problem is worth solving.
Build enough of the product experience to learn whether the proposition and core value make sense to the people it is for.
User need · Proposition · Product behaviour · Feedback
Discuss an MVP→MVP DEVELOPMENTBuild the right first product.
Build the right first product.
Not every feature.
Product discovery and MVP development for teams that need to validate an opportunity, test the critical assumptions and build a credible first product without overbuilding.
Discovery·Validation·Engineering
What do you need to learn first?
SCOPE DISCIPLINE
What belongs in the first product?
The single biggest failure mode in MVPs is over-scoping. We draw a rigorous boundary between what validates the opportunity and what can wait.
ESSENTIALCORE VALUE
Core Value
Keep the first product focused on the reason users would choose to use it.
Problem · Proposition · User value · Essential behaviour
Discuss product scopeCORE EXPERIENCECRITICAL WORKFLOW
Critical Workflow
Build the journey that has to work before adding secondary features and edge cases.
User journey · Workflow · Experience · Outcome
Discuss an MVPROBUST FOUNDATIONTECHNICAL FOUNDATIONS
Technical Foundations
Build enough architecture to make the MVP credible without engineering for hypothetical future complexity.
Architecture · Data · Integrations · Deployment
Discuss MVP engineeringPOST-VALIDATIONWHAT CAN WAIT
What Can Wait
Separate what is necessary to learn from what can be added once the product earns further investment.
Scope · Trade-offs · Priorities · Later
Discuss MVP scopeBUILD TO LEARN
The first release should answer something important.
An MVP creates value when product behaviour, user feedback and technical evidence improve the next decision.
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Useful · Testable · Maintainable · Secure · Measurable · Focused
See how we work→Start with the uncertainty.
The first engagement can clarify the product question, test an important assumption or turn a validated direction into a focused build.
Have a product idea that needs testing?
Tell us what you need to learn before making the bigger investment.